Information is collected when a User buys and hosts a game, invites friends to a game, participates as a player in a game, posts results of a game, participates in a contest or questionnaire, participates in community forums, provides product reviews, or communicates with customer service or technical support. As a result of those actions, a User might supply information such as name, address, phone number, credit card information, purchases, ship to and billing addresses, content for reviews, shopping wish lists, and e-mail addresses. This information will be used to provide you and your guests with the services you have requested; send confirmation notices; update you and your guests on new features and services, and to improve the services that we offer by tailoring them to your needs.

Certain areas of the Site may be available exclusively to Users who have provided all personally identifiable information requested.

Pure Games Inc. may use information you provide about others to enable us to send them your gifts or cards. From time to time, Pure Games Inc. may also use this information to offer our products, programs or services to them. In the event Pure Games Inc. makes such a use of this information, there will be an opt-out option available.

Some information might be collected and analyzed including the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history; the full Uniform Resources Locators (URL), including date and time; cookie number; and products that have been viewed or searched. If you want to prevent your browser from accepting cookies, set your browser options to let you know when you receive a new cookie, or turn off your cookies completely. You can find out how by reading the "help" portion of your toolbar on most browsers. However, if you turn off the cookies feature, you will not be able to take advantage of all the special features the Site offers.

Pure Games Inc. may provide a User’s personal information to third parties if the User authorizes Pure Games Inc. to do so.

Pure Games Inc. uses Secure Server ID and Secure Sockets Layer software to encrypt data during transfer for all transactions occurring through any of the e-stores. We also offer User’s the opportunity to password protect their accounts. It is up to the User to keep his/her password confidential to prevent unauthorized access.

Pure Games Inc. uses some third party vendors to handle some portions of its business. To the extent required to conduct this business, a User’s personal information might be revealed; however, under no circumstances does Pure Games Inc. authorize third party vendors to make additional use of the information, nor does Pure Games Inc. sell any of the personal information it has gathered.

Pure Games Inc. will disclose personal information if such disclosure is required to comply with law or to defend against legal claims; to enforce or apply the Terms of Use; to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person; or to protect the rights of Pure Games Inc., our Users and other third parties.

A User who wishes to participate in a Contest, Sweepstakes or special promotion will have to enter his/her name and e-mail address. This information will be used to contact you only if you are a winner. The e-mail address will be added to our customer mailing list unless you choose not to subscribe by checking a box.

Although Pure Games Inc. takes appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.